“…It’s this type of lifestyle the Love and Fidelity Network is targeting this Valentine’s Day with half-page ads in the campus newspapers of 18 mainly Ivy League colleges and universities, including Yale, Harvard, Dartmouth and Princeton...
The ads, co-sponsored by the Let’s Strengthen Marriage organization, will run in connection with National Marriage Week, which ends on Valentine’s Day.
There are two different ads. One shows a heart-shaped puzzle with a few pieces missing. The caption reads: “There’s more to sex and relationships than campus culture suggests. We’re filling in the missing pieces. Join us.”
The other ad features a man holding a cardboard-shaped heart with the words “Will work for love,” on it. The caption is the same about “campus culture” except the tag line is, “And we’re doing something about it.”
Hough said she believes her organization is tapping into the heartfelt desires of young people today who want meaningful relationships.
She’s actually echoing a just-released poll of 13- to 18-year-olds by One Hope, which reported that 82 percent of them believed God intended marriage to last a lifetime.
But there’s a big problem said Hough. “Young people growing up in a divorce culture have no understanding of how good marriages work.” They’re inundated, she says, with sexual content in movies, magazines, and on TV like MTV’s explicit show “Skins.”
Then there’s the ever-present peer pressure on campuses to be carefree and casual in their attitudes about sex...”